I am thrilled to be partnering with Selfridges to source and curate themed vintage jewels for their hugely exciting ‘Worn Again’ campaign.
‘Worn Again’ encapsulates an exciting season of collaborations including shopping, swapping, repairing, upcycling and trading, each encouraging customers to shop with the environment in mind.
“Selfridges has launched a brand new ‘circular’ shopping initiative, helping to keep clothing in circulation for much longer.”
Launched to the Press at their London flagship store on April 20th, ‘Worn Again; The Edit’ is Selfridges first dedicated circular shopping space. My idea of shopping heaven, ‘The Edit’ is where shoppers can purchase expertly sourced and curated, pre-loved and vintage items ranging clothing, jewellery and interior pieces, with service on hand from the ReSelfridges Team. Judging by the buzz at the Press Launch, I am not the only one.
What really stood out for me was such an exquisite array of unique fashion looking just as good, if not better, than new. Testament to the vision and commitment of Selfridges and its partners to bring this to reality.
The unique jewel edits include incredible pieces each underpinning one of the six curations within ‘The Edit’. From Woodland to Y2K, to Avant Garde to Masters of Minimalism and more. It was an absolute privilege and joy to source and curate the collections.
“I was thrilled to be invited to partner with Selfridges to source and curate themed vintage jewels for their hugely exciting ‘Worn Again’ campaign.”
Seeing the jewels presented in their glass cases at the Press Launch, alongside iconic fashion finds was truly joyful. Some of our favourite jewels include scarce Runway finds from DKNY and DVF, iconic John Galliano Dior Y2K pieces, a rare 1950s crystal parure, sentimental serpent jewels, high drama chokers, shoulder duster earrings, huge diamante and pearl finds for the Americana theme and incredible chain art for an edgy street vibe.
We’ve been part of Project Earth and ReSelfridges since 2020 and I am so proud to see JGJ play our part in WORN AGAIN; an exceptional campaign. Every one of our jewels supporting Selfridges’ ambition of 45% of their business coming from circular products and services by 2030 and offering beautiful planet friendly alternatives to stylish shoppers.
You can find us in The Edit. Lower Ground Selfridges London, until August 2023 and on Selfridges Ground Floor, Accessories Hall for our main-line collection.